Arts Business Seminars


Today’s student artists are already deluged with opportunities to share their lives and network using Facebook, Twitter, LinkedIn and myriad other social media platforms. Do they use them to their best advantage?

This seminar explains the ins-and-outs of the most popular social media environments, explores practical uses for social media, and invites lively discussion. Best practices for privacy and professionalism are emphasized, with attention paid to the special needs of artists within the dense and often confusing environments of social media.

For more details or to book this 1.5 hour seminar, email Cherry.


American mezzo-soprano Cherry Duke is a versatile singing actress, facile in opera, oratorio, cabaret and musical theater. In addition to singing principal roles with opera companies such as New York City Opera, she is a featured soloist with orchestras in classical and pops concerts, including appearances at Carnegie Hall and Avery Fisher Hall.

Concurrently with her active performing career, Cherry operates a successful digital media consulting business which she founded in 1998. Specializing in the promotional needs of performing artists and arts organizations, Cherry utilizes her keen attention to detail, understanding of user experience and audience connection to craft creative and professional promotional and collateral materials including Web sites.

Cherry combines her experience as a professional classical singer with her marketing acumen and offers consulting and seminars on the business side of the arts for students and young artists. While on the faculty at Bay View Music Festival she débuted “Social Media for Performing Artists” for Bay View Conservatory students as part of their “Thriving in the Arts” lecture series.

Cherry’s clients have included Kultur International Films, Gotham Chamber Opera, Broadway Pops International, New Triad for Collaborative Arts, Queens Symphony Orchestra, Classical Vocal Reprints, MusAcom, and internationally-renowned singers and conductors.


“Thank you so much for your insightful presentation on Social Media. As an emerging professional artist in the digital age, I feel a lot of pressure to stay connected, but it has been difficult to navigate the numerous platforms and to figure out exactly what I should be doing. I’m moderately tech-savvy, and I still learned a lot about ways I can communicate more effectively, and how I can mix and match different tools to create an online presence that is uniquely me. I think what I enjoyed the most is your emphasis on how these virtual connections can strengthen and support our real face-to-face relationships in our communities.  Thanks also for providing so many great resources and empowering us to learn more on our own now that the workshop is over.”

—Emily Jaworski, Mezzo-Soprano

“I was thrilled to have Cherry’s Social Media presentation on Bay View Music Festival’s annual “Thriving in the Arts Seminar” this past summer.  Using her vast experience as a singer and marketing expert, Cherry provided our young singers with information to assist them in creating a professional presence on the web as well as how to navigate the fast-paced digital marketing world.  Cherry’s presentation is engaging, clear and concise, with specific information for the young singer on how to compete in today’s ever-changing artistic marketplace.  This program is a must for any performing artist interested in moving forward in their career.”

—Risa Renae Harman, Bay View Music Festival Voice Faculty